I’m a devout believer in using email to set up calls. In my time consulting between startups, I spent an unusually large amount of time with my clients tweaking their email copy. The importance of email subject lines is well documented. Email subject lines are critical in order to ensure your message actually gets read. But, there are other focus areas like sales email calls-to-action.
Here is a short list of all the areas to consider:
KISS – Emails should be simple to understand and even easier to answer.
Keep emails to roughly 5-7 sentences or less.
Ask simple questions about your prospect.
And, of course, focus on the sales email calls-to-action.
20 simple sales email calls-to-action that will help you get your prospects to respond.
Please let me know by [DATE + 3 DAYS] if you are ready to [XYZ].
What are the next steps on your end?
My CEO is riding me pretty hard in regards to our partnership. What should I tell him?
How does this sound to you?
Just to confirm your next action is [XYZ]?
Can we make some magic together?
What did you think of the [XYZ] I sent over?
Realize you are swamped…should I chat with someone else on your team?
Just to confirm your remaining action item is [XYZ]. Is that correct?
What will it take to get 25 minutes on your calendar next week?
Can you or someone on your team jump on a quick 14-minute call this week to explore?
Are you still interested in [XYZ]?
Sorry did I do something wrong or are you just super busy?
Can we please get this baby done by this Thursday?
[NAME], what do you need from me to get this done?
Just to confirm we are waiting on [XYZ]?
All you need to do is [XYZ] and we are set. When can you get that done, please?
What else do you need in order to make this work for you?
Will you please email me on [DATE + 3 DAYS] to confirm [XYZ]?
I will send you a calendar invite/reminder about finalizing that paperwork on [DATE + 3 DAYS]. Sound good?
Use these sales email calls-to-action to push opportunities from mid to bottom-of-the-funnel. Simple calls-to-action keep the prospect engaged and keep you top of mind.
A killer use case for these CTA’s is in your automated outbound emails. Using tools like Cadence by SalesLoft or ReplyApp you can strategically place these sales email calls-to-action in your drip sequence to increase response rate.
sales email calls-to-action
Try using sales email calls-to-action in SalesLoft’s Cadence
sales email calls-to-action 2
Or, try using sales email calls-to-action in ReplyApp
The best place to insert these CTAs is at the end of your email. As a rule of thumb if your email does not end with a CTA you are doing something wrong. Putting the CTA at the end of the email makes it very clear to the recipient what exactly their next action is.
Selling via email is like squirrel feeding – focus on getting a nibble. Keep the messages bite sized. Focus on easy wins like getting the emails opened and responded to. Save your novel for your best selling sales book.